R.L. GEISMAN, ADVERTISING · DESIGN
Your company's corporate identity reflects your company's image and culture. It can work for you or against you; but it will never be neutral.
Your identity communicates precisely how you view yourself and how you wish the rest of the world to view you.
It is that important.
We help you articulate visually who you are, what you do and how well you do it.
It's that simple.
Rio Dulce is a hurricane hole for cruising sailors. It's also a durn nice place to be. Here is a concept development for the Tortugal River Lodge.
An interesting logo for an interesting company.
Since the thistle is part and parcel of Scottish life, what better to represent another part of traditional Scottish life?
Logoart for a new reality television series concept. I wanted "tugs" to come across as being tough with a turn of "industrial elegance" (I think I just made that up).
Credit Union with a decidedly ecological bent. So with those marching orders, green just had to be in the picture.
What is the least effective logo that I look at almost every day? Answer: the Corporation for Public Broadcasting. I got that they wanted the circle thing going on so whatever I did had to build upon their existing logo rather than depart from it.
This is their existing logoart. Click the arrow to see mine..
Do a comparison and if you like their existing logo better, my feelings won't be hurt in the least...
Flames, flames, glorious in-your-face flames... nothing says street rod like well drawn out flames. There's no doubting what this company builds. Vvvrrrrooooommm!
An upscale retail store wanted a logo to appeal to both men and women... logical, no?
Used a beat-up old croquet ball—very old school—and ran it through Photoshop and Illustrator then added a fresh type face (notice the ligature between the "o" and the "q."
Designed a new logo for L&L Tool & Die for a new website I was building. Gave it to them on a Tuesday in a file format they use and this is what they gave me back on Thursday: a precision cut logo from 3/4" aluminum plate. Here it is right out of the water jet cutting machine... still wet!
Concept development for a Laguna Beach non-profit. This iteration was designed to be fabricated from metal for placement near local tide pools.
Concept development done over a year ago... and today I was told it is actually going to happen. Coming soon to a really sleezy venue near you.
It's gotta be different. It's gotta stand out. It's gotta differentiate us from all the other guys. It's gotta be a bottle cap!
...a bottle cap?
Well, where there's a client—there's a concept. First round. Stay tuned for the embellishments to come... it's gotta stand out.
It's funny where work comes from. This logo is for a trucking firm based in Burnett, Texas. It's big and it's bold; exactly what you want on a rig forty plus feet long. The good news is that you can find this logo all over the country, but if you want to see it, you better plan on spending a lot of time driving the interstate system.
Logo art for the website of an 80' classic wood Trumpy motoryacht built in 1947. I decided to incorporate to the left the iconic "Trumpy Scroll" found at the bow of every Trumpy ever built.
Hubba, hubba, there's gonna be trubba... This 1939 street rod project has a V-12 Aston Martin block in it so it already has the wings built in, so to speak. The logo reflects the design craze of the period while retaining a distinctly automotive feel. If they ever build a second one, I... never mind, I can't afford it.
Development concept for a capital risk management group. The idea here is to communicate a solid presence as well as a sense of enduring timelessness.
A local contractor/developer is building a project in Baja California. "Sonadora" means dreamy in English, so I gave this logo some stardust. The sleepy moon keeps it company. Caligraphy gives it a more casual get-away-from-it-all feel.
Tomato Red... what a great color! Gave the "O"s those neat little green stems that all real tomatoes seem to have. Again I like making ligatures between letters; this time between the "m" and the "a."
Identity concept for the 999 Foundation, a charitable non-profit serving the needs of law enforcement and fire services professionals.
There was a time when I specialized in yacht-related clients. This client built a very traditional looking powerboat designed along the lines of a working tugboat. Classic lines deserves a classic looking logo. The headline of the ad built was "Tugnacious," which I always thought was a great name for it.
A classy identity for a classy company. The only constraint the owner placed on me was that he wanted green and brown to be the primary colors for this logo.
The venerable Newport Beach Concours d"Elegance wanted a special logo to celebrate their twenty-fifth anniversary. What better than silver? Don't you just want to bolt it on the badge rack of your old Phaeton?
The idea here was to produce a conservative, button-down image for the corporate identity of a high-asset wealth management firm.
Corky ran the iconic Village Deli in South Laguna. When he started thinking about a new restaurant, I went to work... I know what good food does for me. Notice the ligature connecting the "s" to the "y" .
Their name says it all. Got a million-dollar classic Ferrari that needs a little touch-up here and there or maybe your stupid nephew borrowed, then totaled it? This is the one guy you definitely want to know.
Now what other possible color could this logo ever be? Sometimes the obvious solution is best. Other times you simply have to go against the grain. Would this still work with a blue background?
Notice the little whupty-do in the lower right corner... straight out of Adobe Illustrator.
I designed this logo for the museum when it was located in an old replica paddle wheel riverboat. They have since moved on to finer digs and the riverboat was demo'd and the barge sunk offshore, but the logo lives on here.
Logo created for the Ocean Institute, nationally known for its hands-on marine science, environmental, ocean education and maritime history programs. More than 115,000 students and 8,000 teachers annually participate in their immersion-style programs. They've since had me "improve" it a bit, but I much prefer this original version.
The idea was to produce a business-like corporate identity for a web-based management consulting service providing expertise primarily to the health care industry.
Playing with type can be a kick. The two "S"s combine to form a heart. Hey, it's not the FedEx arrow... but it's close... very close.
Some companies just beg for a direct solutiion for their visual identity while others, like Cubix, require a more abstract solution to get across what they do. In Cubix's case, they wanted an identity that shows how really complex yet inter-related the process for spatial engineering is.
Logo for a first-class commercial photographer: Steve Jost of San Pedro, California. Steve now specializes in marine-related photography and is my photographer-of-choice for both studio and location photography for over twenty years.
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Corporate identity for a Laguna Beach, California business targeting primarily women. Yes, I know Diffusion is supposed to be spelled with two Fs.
This logo is for exactly what it says: stuff for kids. I like the whimsical typeface (it's called Spumoni) and kids seem naturally attracted to the bright fluorescent colors, like moths to the flame... "mommy, mommy, I want it!"