R.L. GEISMAN, ADVERTISING · DESIGN

PRINT DESIGN

BEER! GLORIOUS BEER!

In the first label I wanted to capture that lazy day end-of-summer feeling when the light starts to get a bit more mellow late in the day. The name of the second label reminded me of when I was a kid and would get shipped off to camp for two weeks in the summer. I wanted to convey the colors and feel of my memories.

SOMETIMES YOU DESIGN FOR FOR THE SMALL SCREEN

A master chef and a master sommelier—two amazing guys. Created "word portraits" of both of them for a television show pitch. Took the two word portraits and created posters for additional use. Gave a copy to each and got a free meal and a nice bottle of plonk. Ain't life grand?

SOMETIMES YOU DESIGN FOR FRIENDS

My friend (and often photographer) is an inveterate jazz buff. He talked his yacht club into sponsoring a Sunday afternoon jazz series, so... so here I am, designing jazz posters.

Notice how nice the image is. Thanks, Steve. It's always a pleasure to design with quality images... they always makes ya look better than ya really are.

YOUR BEST WORK COMES WHEN YOU ARE THOROUGHLY ENGAGED IN WHAT YOU DO.

I live in Orange County, but I've always been a fan of the Dodgers.

I'm fascinated by the great traditions of this club and thought what better way to marry a long-term interest with an old-school design technique: engraving.  This series of  16" x 20" posters includes all ten Dodgers who have had their numbers retired.

To the best of my knowledge this is the only complete series of posters for retired number players on any MLB team (it's history-making I hope).

THOUGHTFUL DESIGN REQUIRES, FIRST OF ALL, THOUGHT.

SOMETIMES YOU DESIGN JUST TO DESIGN

The last week I've been experimenting with creating "engraved line" images. It been both challenging and fun.

I wanted to use a product image with a lot of textures to bring out the beauty of the engraving process. Picked a Rawlings baseball glove.

While I was at it, I wanted to give both their logo and the headline a similar texture and feel to their overall product line. What better than stitches?

HOW DO YOU COMMUNICATE A PLACE IN TIME?

East Berlin. 1965.Gritty. Dull. Dangerous and depressing.

I couldn't find exactly the right image to convey what I had in mind. So this image is actually composed  from four separate images all brought together in Photoshop, while the actual design-side of things was handled in Illustrator.

Type should convey just the right tone. After a lot of trial and error, I settled on a wonderful typeface, Dirty Headline, to communicate that harsh, no-frills world that was East Berlin. Click on the image to bring up a larger version.

YOU GET TO DESIGN THE DURNDEST THINGS ONCE-IN-AWHILE.

Some projects are just crazy! A bottle cap! Who'd a thunk it? Needless to say, you don't get a lot a space to work. The client would be happy if like sausage, you charged by the inch. The bottle cap had to be distinctive, enticing and different. And then, the name had to be legible—very legible. OK. Now, how do you design an ad with just a bottle cap?

I have always believed that the better you reduce the clutter, the more likely your ad will be read. But, you also want it to be first, visually interesting. You know, "draw in the eye." OK, so we limited the visually interesting clutter to the headline.

PRINT MEDIA (NEWSPAPER AND MAGAZINE) ADS RE-PURPOSED FOR THE WEB

YOUR CHARITABLE CAUSE IS WORTHY... SO HOW DO YOU COMMUNICATE IT?

IF THIS IS ABOUT PRINT MEDIA, SHOULDN'T WE HAVE MAYBE A BOOK OR TWO?

SOMETIMES OLDER IS BETTER... OTHER TIMES IT'S JUST AS GOOD.

This text book cover is from when I was just starting with computers... don't even ask how much RAM I didn't have.

I had to scan it into the system from a printed cover... how old-world is that?

The cover uses just two inks, black and white, on a tan cover stock, saving some money.

So why is this here? Mostly,  I like to remind myself to never equate technology with design. As I've been known to grumble to others "just because you bought Rembrandt's old brushes, doesn't mean you're now suddenly going to paint
a Rembrandt."

GIVING BACK IS GOOD. HERE'S A PROJECT FOR THE "HARVARD SERVES" PROGRAM

Want to see your design on kiosks, buses and posters all over L.A.? Easy, just volunteer your services.

This project was a lot of fun. The Levitt Pavilion folks pretty much just turned me loose on the 2011 poster. The 2012 poster is a proposed design concept at this stage. As the poster says, fifty great concerts across the summer...
all free.

SOMETIMES HOW YOU SAY IT IS JUST AS IMPORTANT AS WHAT YOU SAY

Lots of folks sell flowers, but motivating your customers has to come first.

These ads help customers think outside the box. There are plenty of unexpected reasons for flowers: suddenly there's company showing up, or maybe they need a solution for a mistake (perhaps a designer sent out the client's ad with a typo... oops, that's hitting pretty close to home).