Project

2019 Team Shelby European Tour Poster
click here for another Tour poster

Client requirements

"Make it exciting."

Design Comments

I started with a razor-sharp image from my photographer of 35 years, Steve Jost. Intial concept displayed Steve's image, but the client said "no, let's make this more about impact and design. It's more about the event than the product." The Cobra is the standing visual icon for all Shelby automobiles, so I added it to the background and gave the entire poster an illustrative look. Success. A decerning client loved it!